Thursday, February 25, 2021


About the Aware Consumer Magazine

The Aware Consumer is a premium and contemporary monthly magazine playing a pioneer role in empowering consumers and spreading awareness among them about issues of prime importance. The magazine is published on the 6th of every month and captures emerging trends and issues that affect the consumer. The publication is founded upon identifying key elements that positively define cultural influence and significance. It uses content with an understanding of its target audience’s quest for information. By creating an eco-system of reliable and unique content created by eminent experts and editors, the magazine brings value and trust to its readers.

With a readership of more than 5,000 the magazine has an audience including the consumers, policy makers, business leaders, consumer rights activists and other academicians. It also provides information to key government officials who include noteworthy elected representatives to support our cause and call for action.

Prof. Bejon Kumar Misra
Prof. Bejon Kumar Misra, Publisher
Pooja Khaitan
Pooja Khaitan, Editor-in-Chief

About the Aware Consumer State Awards

India has undergone a paradigm shift where the role of the government as the largest service provider to the citizens has increased. It has generated the need to acknowledge the consumer rights of the Citizens of India. With growing acceptance of co-operative federalism and increasing responsibilities of State governments, the role of State government as a service provider has increased.

The Aware Consumer recognises this shift and has been working towards strengthening the public services along with other consumer organisations. In an effort to consolidate the efforts of voluntary consumer organisations and present them intellectually before the policy makers, the Aware Consumer has been hosting the States’ Awards since 2016.

The Aware Consumer State Awards is the first initiative in India led by a non-government organisation which is an attempt to bring together comparable data on various parameters of Governance and to assess the consumer friendliness of various systems and procedures of the State government machinery and evaluate their efficiency. This initiative recognizes the efforts of state governments towards being consumer friendly. It is aimed towards recognising best practices of the state governments and foster a healthy competitive environment for all.